Watch Ep 2: Increasing Business Value Through Marketing & Alternative Exit Options
Date and Time: Thursday, September 15, 2022 at 11am EST
Special Guests: Michael Smith (President) & Fina Scroppo (Partner) of Integram
Topics:
Simple improvements that generate significant business value
Leveraging government grants for marketing and sales training
Flexible exit options previously unavailable to small business owners
You will have the opportunity to ask the hosts and special guest questions.
Hosts: Ara Sahakian CPA, CA Partner and Sarmen Boyajian, Partner at PE Gate
Guest Bios:
Michael Smith, President at Integram
Michael is passionate about helping our clients Create Bold Possibilities that help build businesses. With more than 30 years of entrepreneurial experience in branding, strategic planning and sales development, he is a champion of helping clients carve out a unique position in the marketplace, create bold strategic plans and ensure their goals are met.
He believes in making the complex simple, especially for small and medium-sized business clients. The Integram 3C concept, combined with its one-page brand and strategic plan, has helped many partners develop a compelling brand voice, increase sales and plan for ongoing success.
Michael is dedicated to understanding clients issues, creating bold opportunities and helping build a strategy that works for each business and their valued customers.
Fina Scroppo, Partner at Integram
Fina is an experienced marketer, communicator and business builder with a passion for sharing and shaping stories.
Over the past 25 years, she’s worked in many media platforms, and worked with a host of clients, including The Globe and Mail, Microsoft, Air Canada, Shoppers Drug Mart and Food Network. She’s also worked behind the scenes as a book editor for more than 35 titles, including the highly successful bestseller The Wealthy Barber Returns by David Chilton.
She understands the importance of effective communications to engage an audience, which really means she’s a great listener and knows a good story when she hears it. She loves working with business leaders as much as sharing home-cooked meals with family and friends. She’s the creator behind the brand and cookbook The Healthy Italian.